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Iomega Announces Exciting New Personal Cloud Technology And New Home Media Network Hard Drive Cloud Edition

Iomega Personal Cloud turns your Iomega NAS into a Cloud Server that:

Iomega Personal Cloud SAN DIEGO, January 4, 2011 – — Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced the new Iomega® Personal Cloud technology, the ultimate data protection and remote access solution for small businesses and consumers that gives you the control of your own Personal Cloud without complexities and extra costs.

Iomega's Personal Cloud is a revolutionary web-based computing architecture that connects your Iomega network storage device to other individuals and/or devices via the Internet. Unlike most public and private cloud applications, Iomega's Personal Cloud technology is completely self-owned – the content and accessibility is always under your control. Best of all, there are never any usage fees or subscription charges; instead, Iomega gives small businesses and consumers a great value for cloud access and protection.

Jonathan Huberman "Iomega's new Personal Cloud is an innovative technology that separates our network storage products from the competition," said Jonathan Huberman, president of Iomega. "Utilizing the expertise of EMC, the world's leader in cloud technology, we have transformed our next generation NAS devices into cloud servers that users can access anywhere, anytime. In addition, by buying two or more of our NAS products, you can remotely backup your onsite data to an alternate location – be it your office, home or some other location – giving consumers and small businesses the ideal disaster recovery plan that's easy to implement and economical, too. You're not going to find this level of innovation or value from any of our competitors."

Iomega Personal Cloud will be available worldwide beginning this month with the launch of the new single-drive Iomega® Home Media Network Hard Drive Cloud Edition.

Iomega Personal Cloud is also a built-in feature in the new Iomega TV with Boxee, launching in February.

"There are tremendous opportunities in 2011 for NAS device OEMs to refine easy-to-use basic features as well as integrate innovative technologies", said Benjamin S. Woo, Program Vice President, WW Storage Systems, IDC. "Iomega's new Personal Cloud technology brings news and innovation to the consumer and small business NAS markets that will differentiate from competing NAS devices. The Personal Cloud functionality will accelerate the adoption and growth of the consumer and small business NAS markets."

Iomega is unveiling its new Personal Cloud technology for the first time this week, January 6-9, 2011, at the Consumer Electronics Show in Las Vegas. Iomega's tradeshow booth is located in the South Hall 3 (booth # 31553).

How the Iomega Personal Cloud Works

Users of Iomega's new NAS devices can create their own Personal Cloud in just minutes. The onscreen Personal Cloud setup page asks you to name your Personal Cloud and then confirms creation of your Personal Cloud. You can invite up to 250 members (devices) into your Personal Cloud, giving your business contacts, co-workers or personal friends and family around the globe the ability – determined by you – to copy and share files directly between computers as though they were all together on a local network.

Benefits and Features of the using the Iomega Personal Cloud

Simple. No IT expertise is needed to set up and manage your Personal Cloud. Set up in minutes! When you invite others into your Personal Cloud, they receive an email with a link and an authorization code that automatically installs the Iomega Storage Manager which creates a shared drive letter on their desktop. Simply click on the drive letter for access to the Personal Cloud.

Affordable. For zero additional investment outside purchasing an Iomega StorCenter network storage device, Iomega's Personal Cloud is the most economical way for a small- to medium-sized business to protect and share their data, and for consumers to share their digital life with family and friends.

Synchronization. Users around the globe can sync files directly between computers as though they were on a local network. Many SMBs still keep key files on local hard drives; Iomega's Personal Cloud means no more sneaker-net or emailing files around the office.

Collaboration. Business users can view and edit documents (such as spreadsheets, presentations and word processing documents), which helps geographically dispersed workers collaborate in real time. Consumers can immediately share their family photos, videos and other digital files.

Secure transfer of large or confidential files. Large video, audio, and graphic art files can quickly choke a small company's e-mail system. E-mailing sensitive files can raise security concerns. Iomega Personal Cloud offers drag-and-drop functionality that makes it easy to securely transfer large or confidential files.

Security and a Disaster Recovery Plan. At smaller companies, locally stored files are at risk from theft, fire, software problems, and hardware failure. The Iomega Personal Cloud offers built in redundancy at every level: hard drive, server, and datacenter. Should disaster strike, with two Iomega StorCenter devices and the Personal Cloud backing up your company storage offsite, you have a disaster recovery plan that allows easy copying of files so that you are up and running in no time.

Secure Access. Data is accessible only on the Personal Cloud by those who have the appropriate permissions to access it. Safeguards, such as AES 128-bit encryption, can be enabled to protect your data while in transit on the Internet. Secure logins also protect your data stored in the personal cloud from being accessed by the unintended recipients and hackers while in transit on the Internet.

Low Maintenance. Once the system is set up there is almost no maintenance. You still have to manage user accounts, but jobs like array maintenance and monitoring the health of your data storage are no longer needed.

Archiving. Archiving older files to a remote StorCenter frees up space on your primary StorCenter device for day-to-day business needs. Less capacity required for primary storage saves you money.

New Iomega Home Media Network Hard Drive Cloud Edition

Launching worldwide this month in 1TB* and 2TB capacities, the new single-drive Home Media Network Hard Drive Cloud Edition is the latest generation of the award-winning original that makes it easy for home users and small businesses to share work files, photo slideshows, music libraries and other files with co-workers, friends and families anywhere in the world (with an Internet connection).

With improved performance, easy menus and settings, and lots of new features over the previous generation of the product, the new model is the ideal centerpiece of any home or small office network that also can benefit from having its own economical cloud. Iomega's new Home Media Network Hard Drive Cloud Edition is so simple to use that even those who have never used network storage will find it a breeze to set up and impossible to do without.

Benefits and Features of the new Home Media Network Hard Drive Cloud Edition

The new Home Media Network Hard Drive Cloud Edition utilizes the acclaimed EMC LifeLine™ software, a fully-developed Linux operating environment and suite of applications designed for seamless cross-platform support with Windows®, Mac® and Linux computers.

Among the many features of the new Iomega Home Media Network Hard Drive Cloud Edition:

Availability and Warranty

Iomega Personal Cloud technology will be available worldwide beginning this month with the launch of the Iomega® Home Media Network Hard Drive Cloud Edition. Iomega Personal Cloud is also a built-in feature in the new Iomega TV with Boxee, launching in February.

The new Iomega® Home Media Network Hard Drive Cloud Edition will be available worldwide later this month in two capacities: a 1TB model for $169.99, and a 2TB model for $229.99. (All pricing is U.S. suggested retail.)

For more information on the new Iomega Home Media Network Hard Drive Cloud Edition, please go to www.iomega-personal-cloud.com/.

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

About Iomega

Iomega Corporation, a wholly owned subsidiary of EMC Corporation headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small businesses, home offices, consumers and others. The Company has sold more than 425 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading network attached storage products for the home and small business; one of the industry's broadest selections of direct-attached portable and desktop external hard drives; and the ScreenPlay™ family of multimedia drives that makes it easy to move video, pictures and other files from the computer room to the livingroom. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.


This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

** 1 TB = 1,000,000,000,000 bytes.

Copyright © 2011 Iomega Corporation. All rights reserved. Iomega and StorCenter are trademarks or registered trademarks of Iomega Corporation in the United States and/or other countries. EMC and MozyHome are trademarks or registered trademarks of EMC Corporation. All other trademarks are the property of their respective holders.