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Iomega Saves the Day for iPhone Users with Exciting New Iomega SuperHero Backup and Charger for iPhone!

First of its Kind Dual Backup and Charger Automatically Protects iPhone Users' Contacts and Photos While Recharging iPhone's Battery

SuperHero iPhone Backup and Charger SAN DIEGO, January 4, 2011 — Iomega, an EMC company (NYSE: EMC) and a leading innovator in digital storage and content management solutions, today announced the company is here to save the day for millions of iPhone® users who have experienced the panic and despair of losing their contacts and photos on their iPhone: the new Iomega® SuperHero™ Backup and Charger for iPhone.

iPhone users who have suffered the loss, theft or damage of their iPhone know what it means to suddenly lose their vital contacts and one-of-a-kind photos because they didn't regularly sync their iPhone with iTunes. For less than $70.00, the new, first-of-its-kind Iomega SuperHero Backup and Charger does away with all that anguish by automatically backing up contacts and photos on an iPhone (or multiple iPhones) every time you charge the phone.

Jonathan Huberman "Our internal research and personal experiences tell us there are many iPhone users across the globe that have their entire lives on their phones and yet they rarely if ever plug their phone into their computer and back up it up," said Jonathan Huberman, president of Iomega. "With the Iomega SuperHero Backup and Charger, if disaster strikes they can restore their contacts and photos to a new iPhone by simply docking it in the SuperHero and selecting the restore button. For millions and millions of busy iPhone users, Iomega's SuperHero Backup and Charger is the ideal alternative to a frantic cry to all your Facebook friends to resend the contact info because you lost your phone, much less never being able to retrieve those unique photos on the phone. Iomega has created an inexpensive, practical insurance policy for every iPhone user that values the data on their phones as much or more than the phone itself."

Available now worldwide, Iomega is unveiling the new Iomega SuperHero Backup and Charger for iPhone this week, January 6-9, 2011, at the Consumer Electronics Show in Las Vegas. Iomega's tradeshow booth is located in the South Hall 3 (booth # 31553).

How the Iomega SuperHero Backup and Charger for iPhone Works

Iomega's new SuperHero Backup and Charger for iPhone is a compact docking station device that sits on your counter, desktop or nightstand and plugs directly into a wall outlet. Ideal for travel, too, the SuperHero Backup and Charger comes complete with a 4GB* SD card that provides the storage in the docking station for iPhone contacts and camera roll pictures. (The SD card is upgradeable if users need more capacity to backup one or more iPhones.) Users simply download free of charge the SuperHero iPhone app from the Apple Store and their iPhone is ready for charging and backing up with the Super Hero Backup and Charger.
When an iPhone loaded with the SuperHero app is placed in the SuperHero dock, the app launches automatically, giving the option of backing up the contacts and photos while it charges the phone. Users can name their iPhones with the SuperHero app so that multiple iPhones can be charged and their contacts and photos backed up with the same SuperHero Backup and Charger. A progress bar lets you know when your backup is complete. After the initial backup of an iPhone's contacts and photos**, future backups only include incremental contacts and photos. If a user loses or damages their iPhone, they can restore their contacts and photos to a new iPhone by docking the new iPhone in the SuperHero dock and selecting the "restore" button.

iPhone and iPod® Touch Compatibility

Iomega's new SuperHero Backup and Charger for iPhone is fully compatible with the iPhone 4, 3GS and 3G, as well as the iPod Touch (third and fourth generation).

Availability and Warranty

The new Iomega® SuperHero™ Backup and Charger for iPhone® is now available worldwide for $69.99. (U.S. suggested retail pricing.)

For more information on this exciting new product, please go to www.iomega.com/superhero-iphone-backup/.

Iomega SuperHero Backup and Charger for iPhone is backed by a 3-year limited warranty (with registration).

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

About Iomega

Iomega Corporation, a wholly owned subsidiary of EMC Corporation headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small businesses, home offices, consumers and others. The Company has sold more than 425 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading network attached storage products for the home and small business; one of the industry's broadest selections of direct-attached portable and desktop external hard drives; and the ScreenPlay™ family of multimedia drives that makes it easy to move video, pictures and other files from the computer room to the livingroom. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.


This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

* 1 GB = 1,000,000,000 bytes.
** Initial backup of camera roll photos on an iPhone will take substantially more time than the shorter incremental backups of new photos. Contacts are typically a small file that will backup much quicker than photos. Iomega recommends allowing ample time for an initial backup of an iPhone's photos. (For example, multiple nightly backup sessions are recommended to complete the initial backup.)

Copyright © 2011 Iomega Corporation. All rights reserved. Iomega, SuperHero, eGo, Drop Guard, Prestige, ScreenPlay and QuikProtect are trademarks or registered trademarks of Iomega Corporation in the United States and/or other countries. EMC and MozyHome are trademarks or registered trademarks of EMC Corporation. All other trademarks are the property of their respective holders.